There are two easy ways for your LinkedIn company page to comment on posts on other pages.
- When your company has been tagged in a post on another page
- When you use hashtags on your company page to find posts on other pages
But these methods only cover some scenarios. What if you want to comment on other posts as your company? LinkedIn doesn’t make this so easy.
There is a workaround that needs a few steps to let a page comment on any post. This article walks step by step through each method.
Method 1: Comment On Posts That Tagged Your Company
When your company is tagged in a post on another page, LinkedIn sends a notification to the page.
When you view your dashboard as a LinkedIn member, there is a count of page notifications underneath the page icon in the left pane.
The label that says “Page notifications” is a link that opens a page that lists the notifications. I’ve highlighted this in the snapshot below:
The filters above the notification list let you whittle it down to mentions of your company.
Clicking a notification in the list will take you to the relevant post. From there, you can add a comment to the post.
Method 2: Use Hashtags To Comment As Your Company Page
This is a method that many people aren’t aware of because it’s a little hidden away.
When you add a hashtag to your company page, you can view a list of trending posts that mention that hashtag. Then you can comment on any post in that list.
The first thing to do is to look at what hashtags your company page is currently following. The list is in the right pane of the page.
Many people have an empty list or just a hashtag with their company name. The great news is that you can add two or three hashtags here of your choice.
Worked example of adding a targeted hashtag
I’ll take an example of looking for posts on property or real estate.
Click on the pencil or plus icon beside the Hashtags section. In the picture below, my company page doesn’t have a hashtag yet – so I see the plus icon.
This opens the hashtags interface which informs you that you can add up to three topics. The trick is to choose the correct topic – you’ll see what I mean as you follow this example.
Click the link to “add a hashtag”.
The input box will suggest hashtags related to your company name.
But we want to target a topic, so we simply type in “realestate” (no spaces) and pick one of the hashtags that LinkedIn suggests.
Once you’ve picked a topic, save the change and return to the company page.
Now look again at the Hashtags box on the company page. You’ll see the topic you just added.
When you click on the hashtag link, LinkedIn provides a feed of trending posts that have used that tag.
You can comment on any post within this feed.
Choosing the right hashtag
You’ve probably realized that this neat feature is only useful if you can find posts that you want to comment on!
But with a bit of experimentation, it can take you a long way.
My best tip is that when you are looking at hashtags, take note of the number of followers (LinkedIn displays this when you choose the tag). If it’s a low number, try a variation of the word.
You’ll soon get a feel for the “good” topics related to your company.
How Your Company Page Can Comment On Any Post On Any Page
Sometimes, you’ll want your company page to comment on a post that hasn’t mentioned you or used a hashtag.
Wouldn’t it be great if LinkedIn made this easy? Well, they don’t.
However, we’ve got a workaround for you. It’s a little quirky, but you just need to follow it step by step.
You have to be on a desktop to do this, so put down your phone!
Step 1: find your Company Page number
Open your company page and look at the address bar in your browser.
The URL has a number embedded in it. Mine looks like this:
Because I’m also the Super Admin on this page, the URL has the /admin/ text tagged on at the end. The URL you see may not have this.
It doesn’t matter. All you’re interested in is the number. Copy it because you’ll be using it later.
Step 2: Get the link for the post you want to comment on
Find your target post and click on the ellipsis (three dots) at the top right. I’ve highlighted the ellipsis icon in the picture below.
Choose the “copy link to post” item in the drop-down menu.
Step 3: Edit the link
Copy the link to a text editor like notepad.
It will be a long string that looks like this:
The trick is to add your company number to the end of this long string. But you must add it with a very specific format:
&actorCompanyId=[your company number]
Be sure to capitalize the C and I in the word CompanyId. And don’t change the capitalization of any letter in the format I’ve put above.
My specific example with my company number looks like this:
By the way, don’t bother trying the above link. I’ve altered some digits of the post and the company number!
Step 4: Open the link in your browser and comment on the post
Open a new tab in your browser and copy the edited link into the address bar. This will take you to the post.
You can now comment on the post as your Company Page.